Privacy Policy

Effective date: 1 January 2026 · Version: 1.0

Key points

  • We do not sell personal information or share it for third parties' own marketing (section 4).
  • For data clients upload to our Platforms, the client is the controller and we process it only on its instructions (section 1).
  • Analytics and advertising cookies are used only with your consent (section 8).
  • To exercise your rights, email privacy@complyfactor.com. We respond within 30 days in Canada or one month in the UK (section 9).

This Privacy Policy explains how ComplyFactor collects, uses, discloses and protects personal information through complyfactor.com, our live chat, marketing emails, enquiry and scoping process, and our Platforms (ComplyFactor OS, the FINTRAC reporting platform, the training platform and AI-enabled tools). It is written to meet Canada's PIPEDA, Quebec's Law 25, the UK GDPR and Data Protection Act 2018, and Canada's Anti-Spam Legislation (CASL).

1. Who is responsible

1.1 The controller (or organization accountable) for your personal information is:

  • ComplyFactor Ltd (England and Wales, Company No. 16474559, 167–169 Great Portland Street, London W1W 5PF, ICO registration ZC221941), if you are in the UK or EEA; or
  • ComplyFactor Limited (Ontario Corporation No. 1001501600, registered office 1025 King Street East, Suite 107 #1596, Cambridge, Ontario N3H 3P5, principal office 320 Matheson Boulevard West, Suite 211, Mississauga, Ontario L5R 3R1, Canada), if you are anywhere else.

1.2 Our Privacy Officer is responsible for this policy and for our compliance with privacy law: Mehak Tariq, Privacy Officer, privacy@complyfactor.com.

1.3 Platform data is different. When our clients upload information to a Platform (for example their customers' identity documents or transaction data), the client is the controller and we process that information only on its instructions. Questions about it should go to that client first. Sections 2 to 4 describe information we control ourselves.

1.4 Regulatory reports. Our FINTRAC reporting platform processes personal information about individuals and entities who are the subjects of reports our clients make to FINTRAC, including suspicious transaction reports. That information belongs to, and is controlled by, the client that is the reporting entity. We process it only to prepare, validate, transmit and store reports on that client's instructions, and we never use it for our own purposes. We do not confirm or deny to anyone, other than FINTRAC or as required by law, whether a report about a person exists. If you think a report concerns you, contact the reporting entity directly. Access requests involving information disclosed to FINTRAC are subject to special rules under PIPEDA, which may require the reporting entity to consult FINTRAC and may result in the request being refused.

2. What we collect and why

Source
Personal information
Why we use it
UK GDPR legal basis
Website contact and lead forms (Webflow)
Name, business email, phone, company, role, country, your message, services of interest
To respond, qualify and follow up on your enquiry
Legitimate interests; steps before a contract
Scoping information you share
Business model, licences and registrations, ownership and director details, transaction volumes, compliance documents, regulator correspondence
To assess, scope and price an engagement, and to run conflict and independence checks
Steps before a contract; legitimate interests
Live chat (tawk.to)
Chat transcript, name and email if given, IP address, approximate location, pages viewed, browser and device
To answer questions in real time and route enquiries
Legitimate interests
Analytics, advertising and tracking (Google Analytics, Google Ads and similar pixels)
IP address, cookie and device identifiers, pages viewed, referral source, ad clicks and conversions, approximate location
To measure site performance, understand which services interest visitors, and measure and target our advertising
Consent
Newsletter and marketing emails
Name, email, company, subscription preferences, email opens and clicks
To send regulatory updates, insights and service information
Consent; for existing clients, legitimate interests (soft opt-in)
Platform accounts
Name, business email, role, organization, login credentials, MFA data, audit logs, IP address, support requests
To provide, secure and support the Platforms and keep audit trails
Contract; legitimate interests
Training platform
Name, email, organization, role, course progress, assessment results, completion records
To deliver training and issue completion records to you and your employer
Contract; legitimate interests
Clients and contracting
Signatory and contact details, billing details, KYC information on the client and its owners and directors
To deliver services, invoice, and verify who we work with
Contract; legal obligation; legitimate interests

2.1 Information about other people. If you give us information about another person (for example a director or beneficial owner), you must make sure you are entitled to share it and that they know about this policy.

2.2 Information we don't want. Please do not send us sensitive personal information (such as health information) or suspicious transaction report content through the Website, chat or enquiry forms.

2.3 Public sources. We may obtain information from public registers (FINTRAC's MSB registry, the Bank of Canada PSP registry, corporate registries, Companies House), professional networking sites and adverse-media sources. We use it to verify prospective clients and to meet our own due diligence obligations.

2.4 Automated decisions. We do not make decisions that produce legal or similarly significant effects about you based solely on automated processing. Where AI tools support our work, a person reviews the result.

3. Legitimate interests

3.1 Where we rely on legitimate interests, those interests are: responding to and converting business enquiries; running and improving our business; securing our systems; meeting professional independence and conflict obligations; and defending legal claims. We balance these against your rights, and you can object at any time (section 9).

4. Who we share it with

4.1 We do not sell personal information, and we do not share it for third parties' own marketing.

4.2 We share personal information only with:

  • Our team and affiliates: ComplyFactor Limited, ComplyFactor Ltd, and our employees and contractors, on a need-to-know basis and under confidentiality obligations.
  • Service providers acting for us: website hosting and forms (Webflow), live chat (tawk.to), analytics and advertising (Google), email delivery and marketing (Google Workspace, Mailgun), productivity and records (Google Workspace, Notion), cloud hosting for the Platforms, and AI model providers. Each is bound by contract to use the information only to provide its service to us.
  • Professional advisers: lawyers, accountants, auditors and insurers, under duties of confidentiality.
  • Authorities: regulators, law enforcement, courts and government bodies, where the law requires or permits it.
  • Corporate transactions: a buyer, investor or successor in a merger, sale or reorganization, under confidentiality and only as needed.
  • Others with your consent or at your direction.

5. International transfers

5.1 We operate from Canada, the United Kingdom and the United Arab Emirates. Our Platforms are hosted in Canada and the United States, and our other service providers store and process information mainly in Canada, the United States, the UK and the European Union. Your information may therefore be processed outside your province or country, and may be accessible to courts and authorities there under local law.

5.2 Before transferring information outside Quebec, we assess whether it will be adequately protected, as Law 25 requires. For transfers from the UK, we rely on UK adequacy regulations or the UK International Data Transfer Agreement or Addendum to the EU Standard Contractual Clauses. You can ask for more detail by contacting our Privacy Officer.

6. How long we keep it

Information
Retention
Enquiries and scoping information that don't lead to an engagement
2 years after last contact
Live chat transcripts
12 months
Analytics data
14 months
Marketing email records
Until you unsubscribe; we then keep a suppression record so we don't email you again
Client, contracting, billing and KYC records
7 years after the engagement ends
Platform account and audit logs
For the life of the account, then 2 years
Platform Customer Data
As our client instructs; deleted within 90 days after the account ends unless law requires otherwise

6.1 We may keep information longer where needed to meet a legal obligation or to establish or defend a legal claim. At the end of the retention period, we securely delete or anonymize it.

7. Security

7.1 We protect personal information with safeguards suited to its sensitivity. These include encryption in transit and at rest, access controls with multi-factor authentication, least-privilege access, logging, confidentiality agreements and staff training. No system is completely secure, and you share information at your own risk.

7.2 If a breach of security safeguards creates a real risk of significant harm (Canada), or a risk of serious injury (Quebec), or a risk to your rights and freedoms (UK), we will notify you and the relevant authority as the law requires. In the UK, that includes notifying the ICO within 72 hours where required.

8. Cookies and similar technologies

8.1 We use strictly necessary cookies to run the Website. We use analytics and advertising cookies and pixels only with your consent, which you give or refuse through our cookie banner. You can change your choice at any time via the "Cookie settings" link in the footer, or by blocking cookies in your browser. Blocking some cookies may affect how the Website works.

9. Your rights

9.1 Depending on where you live, you may have the right to:

  • access the personal information we hold about you and get a copy;
  • correct inaccurate or incomplete information;
  • withdraw consent at any time, without affecting earlier processing;
  • ask us to delete it, or (in Quebec) to de-index it or stop disseminating it;
  • object to processing based on legitimate interests or for direct marketing;
  • restrict processing, or receive your data in a portable format (UK);
  • be informed about automated decisions and have a person review them.

9.2 To make a request, email privacy@complyfactor.com. We may need to verify your identity. We respond within 30 days (Canada) or one month (UK), and tell you if we need longer as the law allows. We may decline a request where the law permits, for example where disclosure would reveal another person's information, confidential commercial information, or information relating to a legal or regulatory matter.

9.3 If you're not satisfied with our response, you can complain to the Office of the Privacy Commissioner of Canada, the Commission d'accès à l'information du Québec, or the UK Information Commissioner's Office. We'd appreciate the chance to resolve your concern first.

10. Marketing emails

10.1 We send commercial electronic messages only with your consent. That means express consent (for example, when you subscribe) or implied consent where CASL allows it: within 6 months of an enquiry you made, or 2 years of a purchase or engagement. Every message identifies us and includes a working unsubscribe link, and we action unsubscribes within 10 business days.

11. Children

11.1 Our Services are for businesses and professionals. They are not directed at anyone under 18, and we do not knowingly collect their personal information.

12. Changes to this policy

12.1 We may update this policy. We will post the new version with its effective date, and notify you by email or in-product where a change is material.

13. Contact

Mehak Tariq, Privacy Officer, privacy@complyfactor.com

ComplyFactor Limited, 320 Matheson Boulevard West, Suite 211, Mississauga, Ontario L5R 3R1, Canada (principal office and mailing address); registered office 1025 King Street East, Suite 107 #1596, Cambridge, Ontario N3H 3P5, Canada

ComplyFactor Ltd, 167–169 Great Portland Street, London W1W 5PF, United Kingdom